注：本文为译文，内容以原文为准  来源是BUSINESS WIRE

　　三菱电机株式会社今天宣布执行新的全球电梯和自动扶梯战略目标，在2016财年3月31日之前实现4700亿日元销售额。同时，该公司还旨在将海外销售的比重从目前的30％提高至35％，将年度海外订单数增加70％至103,000台。
　　在不久的未来，中国预计将产生近一半的全球电梯市场需求，三菱电机旨在于2015年达到6.6万台的销售额，成为电梯市场的领头羊。除加入诸如节能、动力再生功能和变速等电梯前沿技术，该公司将适应当地的需求开发中高速电梯。在中国，该公司提供了两种品牌：三菱电机品牌对应高端市场，上海三菱电梯品牌对应中端市场。
　　今年随着新的NEXIEZ系列电梯的推出，三菱电机也将在中东、南亚和东南亚等已拥有较高市场占有率的地区扩大销售额。特别是在印度，三菱电机将目标扩大到中部市场，期望在2016财年3月之前将收到的年订单数量增加3.5倍。该公司还将加强设在泰国的亚洲三菱电梯有限公司的生产能力。这家公司是该公司在日本本土以外的核心工厂之一，负责制造NEXIES系列电梯。
　　到2016年前，该公司也将寻求进入20个位于南美洲和非洲的其他市场，意图将三菱电梯的销售国家增加到109个。
　　虽然在日本、美国、欧洲等发达市场新产品的需求预计不会增长，三菱电机期待在这些市场看到更新部件的旺盛需求，因为目前在运作的电梯和自动扶梯不久需要更换。例如，在日本，至2016年财政年度更新部件的需求预计将增长70％。

Mitsubishi Electric Announces Elevator/Escalator Business Growth Strategies
Targeting 470 billion JPY in sales by 2016
Mitsubishi Electric Corporation announced today its strategies to enforce its global elevator and escalator business with aims to achieve sales of 470 billion yen by the fiscal year ending March 31, 2016. By the same year, the company also aims to increase its overseas sales ratio in this business from the current 30% to 35%, increasing the annual number of overseas orders received by 70% to 103,000 units.
In China, which is expected to generate almost half of the global demand in the near future, Mitsubishi Electric aims to achieve sales of 66,000 units in 2015 and position itself as the market leader. In addition to incorporating cutting-edge elevator technologies such as energy-saving, power regenerative functions and variable speed, the company will develop middle and high-speed elevators featuring local preferences. In China, the company offers two brands—the Mitsubishi Electric brand for the premium market, and the Shanghai Mitsubishi Elevator brand for the middle market.
With the launch of the new NEXIEZ series elevators this year, Mitsubishi Electric will also expand sales in regions such as the Middle East, South and Southeast Asia where the company already has high market shares. Particularly in India, Mitsubishi Electric will expand its targets to include the middle market, and expects the number of annual orders received to increase 3.5-fold in the fiscal year ending March 2016. The company will also reinforce its production capabilities at Mitsubishi Elevator Asia Corporation, Ltd. located in Thailand, which is one of the company’s core factories outside Japan that manufactures the NEXIES series.
By 2016, the company will also seek to enter 20 other markets including those in South America and Africa, intending to increase the number of countries where Mitsubishi Electric elevators are sold to 109.
Although a surge in demand for new products is not expected in Japan, the U.S., Europe and other developed markets, Mitsubishi Electric expects to see a strong demand for renewals in these markets, because elevators and escalators currently in operation will soon be in need of replacement. In Japan, for example, demand for renewals is expected to increase by 70% in fiscal 2016.